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LEVERAGED CAPITAL NEWSLETTER     
Vol. 2, Issue 16 September 15, 2002

Leveraged Capital, is a free monthly newsletter that presents growth and strategy issues effecting entrepreneurs and owners of small to medium size enterprises (SME's).

Leveraged Capital is published and delivered electronically to subscribers. Your privacy is strictly respected and we do not share or sell subscriber email addresses to anyone outside of Graham Financial Corporation.

If you enjoy what we present, please forward a copy of Leveraged Capital to clients and associates. They can subscribe to Leveraged Capital, by clicking on this link: http://www.GrahamFinancial.com/newsLetter.htm and filling out the quick form.

I must admit, I have been caught at a loss for words this month - a rare point in my life in deed!  I have struggled with an appropriate commentary given that this edition is September 2002.  Anything written sounded trite, repetitive, and did not capture what I feel in my heart about the tremendous loss one year ago.  Resigned to this, I spent much reflection and prayer this weekend pausing to recommit to be a better husband, better father, better leader in my company.  Hence, this months edition focuses on three aspects - leadership,  global trade, and people - all forward thinking articles as we move beyond September 11th, never forgetting, but with (hopefully) re-aligned priorities and focus for those areas in in our lives effecting our sphere of influence.

Much (long-term) success to you,  DPG.

14 Years of Exceptional Service

Contact Nikki Barnett (416) 367 - 1055
Email:   info@kingcentre.com  Web: www.kingcentre.com

In This Months Issue: (Click on the Article Title To Go To The Full Story.)

bulletLeading In Times of Uncertainty.
By: Dr. John C. Maxwell, best selling author and Founder of The Injoy Group. 
bulletTrade and the Canadian Economy:  Why Trade Matters.
By: The Department of Foreign Affairs and International Trade  
bullet

Human Resource Diagnostic Checklist.
By: 2000 Accel-Team.Com 

bulletQuick Stuff:  Email Marketing Is Here To Stay But Please, Hold The Spam.

Quote Of The Month:
"My basic principle is that you don't make decisions because they are easy; you don't make them because they are cheap; you don't make them because they're popular; you make them because they're right."
Theodore M.  Hesburgh, President Emeritus Notre Dame;  at the age of 35 in June 1952 was named the 15th president of Notre Dame until he stepped down on June 1, 1987, ending the longest tenure at that time among active presidents of American institutions.

Investment Hindsight:
"Buy the truth and do not sell it; get wisdom, discipline and understanding."
Proverbs 23:23 (NIV)


Leading In Times Of Uncertainty.  
By:  Dr. John C. Maxwell, best selling author and founder of The Injoy Group.

When do the people need a leader the most?  The answer is, in times of uncertainty.  When is it the most difficult to lead people?  The answer is, in times of uncertainty. 

I have found in times of crisis and uncertainty, the tendency is for people to freeze - they stand still.  They basically say, "I don't know if I want to make a decision."  On the other hand, leaders must constantly be leading, even in times of uncertainty. 

One of the best examples I can use to illustrate how to lead in times of uncertainty is Rudy Giuliani because of his incredible leadership in New York City during the 9/11 crisis. 

Here's a passage from "Time Magazine," which named him the Person of the Year for 2001.
“On the morning of September 11th, primary day of the New York City, Rudy Giuliani was paddling along with all the other lame ducks into oblivion.  The tower of strength had become an object of pity:  the iron man's cancer made him vulnerable, the righteous man's adultery made him hypocritical, the loyal man's passions - for his city and its cops and its streets and its ballplayers - divided the city even as he improved it.  After abandoning Gracie Mansion, his marriage in flames, he was camping out with a friend on the Upper East Side, and now it was time to choose his successor, and the end was in sight.” 

The end was, in fact, just a few blocks away.  Having raced to the scene at the first news of the attacks, Giuliani was nearly buried alive.  In the hours that followed, he had to lock parts of the city down and break open others, create a makeshift command center and a temporary morgue, find a million pair of gloves and dust masks and respirators, throw up protections against another attack, tame the mobs that might be looking for vengeance and somehow persuade the rest of the city that it had not been fatally shot through the heart. 

It was an occasion to discover what we already were.  "Maybe the purpose of all this," Rudy Giuliani said at a funeral for a friend, "is to find out if America today is as strong as when we fought for our independence or when we fought for ourselves as a Union to end slavery or as strong as our fathers and grandfathers who fought to rid the world of Nazism and communism."  The terrorists, he argues, were counting on our cowardice.  They've learned a lot about us since then, and so have we. 

But at the dawn of the new millennium, New York mayor Rudy Giuliani emerged from the ashes of the smoldering World Trade Center rubble to calm a frightened and anxious nation.  And by leading the city through a crisis of unimaginable horror diabolically designed to cripple the most powerful country on earth, Giuliani staked his claim as this century's first great leader.

What happens when people are uncertain?

1. They look for security.  People that are uncertain want to hold onto something that they believe will give them security.
2. They reach out for hope.
Napoleon said that leaders are dealers in hope.
3. They do nothing. 
The tendency is for them to freeze. 

But what do leaders do in times of uncertainty? 

1. They study other leaders who have led successfully during similar times.  
Giuliani left the TV on through the night in case the terrorists struck again. He parked his muddy boots next to the bed in case he needed to head out fast. He was not going to do any sleeping. Lying in bed with the skyscrapers exploding over and over again on his TV screen, he pulled out a book — Churchill, the new biography by Roy Jenkins — turned straight to the chapters on World War II and drank in the Prime Minister's words: "I have nothing to offer but blood, toil, tears and sweat."

2. They give hope to others.  
On September 12, 2001, Giuliani issued this statement to the media: "We're going to come out of this stronger than we were before. Emotionally stronger, politically stronger, and economically stronger." Keep in mind that this was the very next day after the attacks. It's one thing to say something like that days or weeks after it happened; it's quite another to stand up and say it so boldly and so immediately. In the midst of all the ruin and uncertainty, he found the strength to express hope.
 

3. They provide compassion to others.  
Giuliani was the consoler in chief, strong enough to let his voice brim with pain, compassion and love. When he said, "The number of casualties will be more than any of us can bear," he showed a side of himself that most people had never seen before. It was both sad and inevitable that it took a disaster of this magnitude to bring out the best in him. It took the trauma for us to discover the tenderness he had possessed all along; he showed it through the kindness he displayed to widows and children of the fallen.

4. They show courage to others.  
Before 9/11 happened, Giuliani had a conversation with his father about courage and fear. "I said to him, 'Were you ever afraid of anything,' and he said to me, 'Always.' Then he said, 'Courage is being afraid, but then doing what you have to do anyway.'" His statement in a press conference just hours after the attack was filled with courage: "We will strive now to save as many people as possible and to send a message that the city of New York and the United States of America are stronger than any group of barbaric terrorists. I want the people of New York to be an example to the rest of the country and the rest of the world that terrorism can't stop us." 

5. They stay close to the people to give them security.
With the President out of sight for most of that day, Giuliani became the voice of America. Every time he spoke, millions of people felt a little better. His words were full of grief and iron, inspiring New York to inspire the nation. "Tomorrow New York is going to be here," he said. He also reacted to the assault with composure — he spearheaded every aspect of the city's response effort, from stationing police officers at every subway station to regularly providing updates to the media as shock spread throughout the country and around the world.

I've led in times of crisis many times — nothing compared to this — but I've found that every time that people are uncertain and every time people are emotionally distraught, what they need more than anything else is the security of the presence of a leader, walking slowly through the crowds, listening to them, reaching out, hugging them, caring for them. In other words, just saying, "I'm here. I'm here for you. I'm here to serve you, I'm here to minister to you; I'm here to help you."

This article is used by permission from Dr. John C. Maxwell's free monthly e-newsletter 'Leadership Wired' available at www.MaximumImpact.com.

Dr. John Maxwell, founder of Georgia based Injoy Group and  has cultivated an extensive following amount the most highly respected business leaders around the globe.  He reaches more than 350,000 people a year through speaking engagements, and over a million more through his resources such as Maximum Impact.  John is committed to developing leaders of excellence and integrity through his philosophy  that “everything rises and falls on leadership”.  Author of more than 30 books, Maxwell’s titles include these best sellers:  The 21 Irrefutable Laws of Leadership, Failing Forward, and The 17 Indisputable Laws of Teamwork.


Trade and the Canadian Economy
:  Why Trade Matters.

By:  The Department of Foreign Affairs and International Trade.

For six straight years the United Nations ranked Canada the best country in the world in which to live. How did a country of 30 million people climb to the very top? One of our biggest boosters has been our ability to do business with the outside world. Trade enhances the quality of Canadian life. Success in the international marketplace helps gives Canadians the economic energy we need to create the nation we want.

Is trade really that important to Canadians? Think about it. More than 45 percent of everything that Canadians produce is exported. In 2000, Canada shattered its own export record for the ninth straight year. We exported $474 billion in goods and services to countries throughout the world. That is more than $15,383 for every Canadian -- kids, youth and retirees included.

Canada's increasingly complex economy -- bursting with potential -- can't keep growing unless we continue to develop markets outside our borders. Only one out of every 200 people in the world is Canadian. If we ignore what the other 199 have to buy and sell, Canada's cash registers will soon turn quiet and increasing numbers of Canadians will find themselves out of work. Every $1 billion increase in Canada's exports sustains 10 000 Canadian jobs. One out of three Canadian jobs depends on exports.

Competing to Win.  If asked why trade matters, a Grade 5 kid might say "Canadians sell a lot of stuff to other countries, and we get a lot of money. Canadians use that money to buy stuff they need." That may be too simple an explanation for economists and adults in general, but it does get to the heart of the matter.

Trade means imports as well as exports. If some of the billions of dollars that Canadians earn from exports is used to purchase imported goods, so much the better. Other countries need to export to us if they are going to buy from us.

Trade brings in technology and materials needed to create exports and offers Canadians a wider range of personal choice in purchasing everything from oranges, to cars, to medication. It encourages competitive pricing, creates jobs, stimulates technological advances and promotes more educated societies.

Trade can have its downside -- like any opportunity, it involves risk. But there is no question that international trade presents an endless range of win-win situations for those countries with the resolve to compete. As long as the game is played by the rules.

Does Canada Have What It Takes?  Canada used to be known as a commodity-based economy. Grains. Minerals. Timber. Those commodities continue to matter very much to Canada. But while commodities accounted for 60 percent of Canada's exports in 1980, they account for just 30 percent now. 

Why? Because Canada has developed a much more sophisticated economy in recent decades -- a knowledge-based economy. Canada has some of the best educational systems anywhere. Canadian schools produce the kind of know-how that fuels modern hi-tech industries such as our aerospace industry, the fifth largest in the world. The Global Competitiveness Report ranked Canada first among nations in technological potential.

We Canadians can't afford to waste all that potential. Canada's domestic market is simply not large enough to absorb Canada's enormous productive capabilities. We must convert those capabilities into global success -- through trade -- or we will lose them.

Canada sells more to the United States than any other country does, by a wide margin. Free trade has helped. Canada's exports of goods to the United States increased from $102 billion to $359 billion between 1989 and 2000. Imports of goods from the United States were $229 billion in 2000. If Canadians can compete so successfully with the hard-trading Americans, we can compete with anyone, anywhere in the world.

International Hermits Don't Prosper .  There are those who will argue that Canada will lose its identity if it becomes too dependent on the benefits of international commerce. Not so. Canadians know who they are. Canada needs to grow economically to sustain the kinds of unique social and cultural programs that have made our country special. We can't stand still -- we need to win globally to grow domestically. Trade puts money in the pockets of Canadians who work in our hospitals, teach in our schools and run our social programs.

The last thing Canadians need to do is to hide from the rest of the world. Canadian workers, small business owners and entrepreneurs have the ability to compete. They are counting on their government to work -- in concert with other governments -- to create a level global playing field on which they can compete. Investment follows trade and vice versa.

Canada's Trade Agenda.   Some Canadians have expressed concerns about the impact of globalized trade on Canadian commerce. Some of those concerns have been exaggerated, but many are legitimate. Change always creates challenges, and those require the full attention of governments to maximize the benefits of change and minimize its side effects. In November, Canada will enter discussions with more than 140 member countries of the World Trade Organization (WTO) during the fourth WTO ministerial conference in Doha, Qatar.

The Doha Ministerial will provide the opportunity for Members to take stock of evolving global trade trends and issues, as well as to review and advance the ongoing work of the WTO, including: addressing developing countries' concerns regarding implementation of Uruguay Round commitments; considering ways to facilitate the accession process for least developed countries; clarifying WTO rules and disciplines, where necessary; determining ways to provide more and better coordinated assistance to help improve the capacity of poorer countries to trade; making the WTO more open and transparent; and strengthening the dispute settlement system.   Active Canadian participation in these WTO sessions underscores the Government of Canada's determination to see the right rules govern business transactions around the world.

For more information on Canada's trade agenda, access the website of the Department of Foreign Affairs and International Trade.  To comment on Canadian trade matters, go to: http://www.dfait-maeci.gc.ca/tna-nac/contact-e.asp


Human Resource Diagnostic Checklist.

By:  2000 Accel-Team.Com.  

The following checklists present some questions that may prove helpful for you to think about when planning your development programs for human resources (your people) in your organization. Use them to provoke thought and to stimulate discussion. Consult with others in your organization. They will help you to identify the critical human resource issues facing your organization.

The aim is to begin to explore how a considered and planned approach to people management can improve business performance, to the benefit of all.  Use this checklist in conjunction with our team building diagnostic instrument. It will, via your team members responses identify critical issues they perceive as important.

Warning Indicators.
Your organization is more than likely in trouble if any of the following holds true:

bulletchronic industrial relations problems
bulletno means of resolving employee grievances
bulletincreasing / erratic employee turnover
bulletincreasing number of customer complaints
bulletno pride in the organization
bulletinter-group conflicts
bulletno career paths for ambitious talented employees
bulletdissatisfaction with pay and conditions
bulletunclear job roles
bulletno clear performance measures
bulletquality is unimportant
bulletbad product service / delivery records
bulletpoor recruitment standards / practices
bulletno management development programs
bulletno induction training for new employees
bulletcritical skill shortages
bulletinter-departmental warfare
bulletyou do not know if any of the above are applicable
bulletyou ignore any of the above

Culture, Organization, People, Systems (COPS), checklist.

Culture.
  Do your staff identify with the organization and the success of the organization' as being of direct benefit to themselves?

bulletDoes your staff see themselves as having common interests with their work colleagues and group? Is there a strong team spirit?
bulletIs work allocated on the basis of individual expertise rather than position in the organization?
bulletAre there sufficient skills / power bases in the organization?
bulletAre there appropriate leadership skills within the organization?
bulletIs your staff encouraged to say what they think about the organization?
bulletDoes your organization encourage innovation and creativity amongst staff?
bulletDoes your staff feel a sense of personal responsibility for their work?
bulletIs quality emphasized in all aspects of the organization?

Organization.  Does the structure of your organization encourage effective performance?

bulletIs the organization structure flexible in the face of changing demands?
bulletIs the structure too complex? If so in what areas?
bulletDoes your staff have clear roles and responsibilities?
bulletDoes your organization structure tend to push problems up rather than resolve them at the point where they occur?
bulletDo your procedures and management practices facilitate the accomplishment of tasks?
bulletDo you constantly seek to challenge your organization structure?

People.  Does your staff have the necessary skills and knowledge to perform their jobs in the most effective manner?

bulletDoes your staff understand their jobs and how they contribute to overall business performance i.e. have clear goals and objectives?
bulletDoes your staff have a customer service orientation?
bulletAre people with potential spotted and developed for the future?
bulletIs your staff encouraged to perform well through the giving of recognition, feedback, etc.?
bulletDo your people know what their expected performance standards are?

Systems.  Do your organization's systems (e.g. employee selection and recruitment, promotion, planning, management, information and control) encourage effective performance among your staff?

bulletAre these systems consistent across the organization?
bulletAre there clear rewards for effective performance within your work group?
bulletDoes the organization review its systems frequently and ensure they mutually support each other?

You may now wish to consider and write down:
1.     
What are the three critical people issues facing your business?
2.     
What plans /actions can you take to address these issues?

Better still, have your people tell you the issues confronting them in the workplace. After all, they are the real experts in their jobs. 

Copyright © All rights reserved. 2000 Accel-Team.Com  Visit www.accel.com


Quick Stuff:  Email Marketing Is Here To Stay But Please, Hold The Spam.

According to GartnerG2, e-mail marketing revenues will reach $1.26 billion in 2002, up from $948 million in 2001. By 2005, the researcher forecasts, e-mail marketing revenues will hit $1.5 billion. Direct mail has reached its peak and will account for less than 50% of mail received by U.S. households by 2005, down from 65% in 2001. E-mail marketing is also more efficient. Not only can e-mail campaigns be completed in seven to 10 business days, vis-à-vis four to six weeks for direct mail, but responses to e-mail accumulate in an average of three days, while direct mail requires an average response time of three to six weeks.

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