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LEVERAGED CAPITAL NEWSLETTER     
Vol. 2, Issue 11 April 15, 2002

Leveraged Capital, is a free monthly newsletter that presents growth and strategy issues effecting entrepreneurs and owners of small to medium size enterprises (SME's).

Leveraged Capital is published electronically and delivered to subscribers. Your privacy is strictly respected and we do not share or sell subscriber email addresses to anyone outside of Graham Financial Corporation.

If you enjoy what we present, please forward a copy of Leveraged Capital to clients and associates. They can subscribe to Leveraged Capital, by clicking on this link: http://www.GrahamFinancial.com/newsLetter.htm and filling out the quick form.

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SCOR a million, processes to to make a million, a man worth many millions, and a site to find out if you should be paid a million.  

With US tax day here and Canadian tax day around the corner, we have found "million's" of reasons to read this months edition of Leveraged Capital.    

Much success to you.
DPG.

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14 Years of Exceptional Service

Contact Nikki Barnett (416) 367 - 1055
Email:   info@kingcentre.com  Web: www.kingcentre.com

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In This Months Issue: (Click on the Article Title To Go To The Full Story.)

bullet"SCOR”  a Million Dollars.
By: D. Paul Graham, President Graham Financial Corporation.
bulletThe Role Of Technology In A “Lean” Organization.
By: Rick Shaw, President EnPower Technologies Inc.
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Dan Rottenberg – The Man Who Made Wall Street:  Anthony J. Drexel and The Rise of Modern Finance.
Reviewed By:  Daniel A. Schiffman, Department of Economics, Bar Ilan University.

bulletQuick Stuff: How Much Are You Worth?

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Quote Of The Month:
Make no little plans; they have no magic to stir men's blood and probably will themselves not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will not die.
Daniel Hudson Burnham -  1846-1912 “Father” of the Skyscraper;  Plan of Chicago 1909.

Investment Hindsight:
Annual income twenty pounds, annual expenditure nineteen six, result happiness. Annual income twenty pounds, annual expenditure twenty pound ought and six, result misery.
Charles Dickens, writing in David Copperfield 1849.

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"SCOR"A MILLION DOLLARS.
By:  D. Paul Graham, President Graham Financial Corporation

Many entrepreneurs that I meet have a dream of IPO riches.  Quite often, as owners of small to medium sized companies, they have a lot of work to do before they can even think about raising public money through listed securities.  There is however an option available for both American and Canadian companies who want to raise public money. 

The Small Company Offering Registration, or SCOR, was established to help such companies raise capital to expand their businesses through small stock offerings.   SCOR offerings are limited up to $1 million but companies can offer a SCOR every twelve months.  The shares issued by the company are not listed on stock exchanges, and the issuer acts as it’s own transfer agent.

Information that must be filed to meet the requirements of a SCOR are found in what is referred to as “Form U-7”.  Form U-7 was designed for use by companies seeking to raise capital through a public offering of securities exempt from registration with the U.S. Securities and Exchange Commission (SEC) under SEC Regulation A, Rule 504 of SEC Regulation D (referred to as Rule 504) or Section 3(a)(11) of the Securities Act of 1933. 

Form U-7 can be used as the main disclosure document for an offering registered in states that allow SCOR’s.  For each state that the offering is to be sold, a state examiner will review and ultimately approve a company’s proposed SCOR.   If you were to offer your securities in two or more States within a geographic region, a regional review is undertaken with a lead state jurisdiction coordinating review, comments, and approval.  Form U-7 is extensive and must be made with full disclosure.  If any answer requiring significant information is materially inaccurate, incomplete, or misleading, your company, management, principle shareholders, and salespersons selling your SCOR will be held liable to investors. Be sure to check with the jurisdiction that you intend to sell your SCOR to ensure that you are in compliance with any unique securities law.

Proceeds from your SCOR, can be used for working capital, research and development, plant and equipment, retiring existing indebtedness, and/or expanding or diversifying company operations. Any type of investor or any number of investors may purchase stock.  There is no limit on the invested amount - any one investor may invest up to $1,000,000. The offering can be promoted through public advertising.

General Requirements.
Most jurisdictions require that you would follow the Statement of Policy of the North American Securities Administrators Association (NASAA) regarding a SCOR.  In 1999, state securities regulators streamlined the SCOR process and related Form U-7.  The following are general provisions of the NASAA policy requirements for a SCOR. 

Your company must:

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Be a corporation or centrally managed limited liability company organized under the laws of the United States or Canada;

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Not be subject to the reporting requirements of the Securities Exchange Act of 1934;

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Not be an investment company under the Investment Company Act of 1940;

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Not be engaged in petroleum exploration and production, mining, or other extractive industries;

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Not be a development stage company with no specific business plan or purpose other than merger;

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Additionally, the Company may not use the SCOR Form to offer and sell its securities if the Company or any of its officers, directors, principal stockholders or promoters are disqualified because of prior violations of the securities laws. The Company also may not use salespersons who are disqualified because of prior violations of the securities laws;

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The Company must set an offering price for common stock or common ownership interests that is equal to or greater than US $1.00 per share or unit of interest. The Company must agree with the appropriate securities regulatory agencies that it will not split its common stock, or declare a stock dividend, for two years after effectiveness of the registration if to do so has the effect of lowering the price below US $1.00;

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If the Company pays a commission, fee or other remuneration to any person for soliciting any prospective purchaser in connection with the offering, that person must be registered or licensed if required under securities law;  and

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The Company’s financial statements must be prepared in accordance with either U.S. or Canadian generally accepted accounting principles. Interim financial statements may be un-audited. All other financial statements must be audited by independent certified public accountants. If certain conditions set out in the Statement of Policy are met, the Company’s financial statements, instead of being audited, may be reviewed by an independent certified public accountant in accordance with the Accounting and Review Service Standards promulgated by the American Institute of Certified Public Accountants or the Canadian equivalent.

Activities That May Be Prohibited Until Your SCOR is Registered.
Depending on the jurisdiction, you may be prohibited from the following activities with potential investors before your SCOR is registered:

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 Placing your offering on the internet;

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Taking orders;

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Providing potential investors with a subscription agreement;  and

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Taking money in exchange for securities.

Any action taking by a regulator in one jurisdiction may prevent the offering from being registered in another jurisdiction so be sure to check with the jurisdiction you plan to register in to ensure procedural compliance.

Further Considerations.
As with any financing option available to you, there will be advantages, disadvantages and other considerations that you should be aware of and address before committing to any one plan of action.  Some questions that you should ask yourself about the viability of a SCOR could include the following:

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Do I have the time and money to invest in preparing the company for a public offering?

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Am I prepared to fully disclose all of the information associated with questions found in Form U-7?

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Am I prepared to produce all of the market material and market the offering?

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Is my business plan adequate?

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Are my accounting and other systems adequate for public scrutiny?

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Have I identified potential investors and how to reach them?

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Do I have the time and capability to complete filings on my own or do I need the experience of placement agents and other financial advisors to ensure an efficient preparation of documentation and sale of the offering?

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Can I communicate effectively with a larger number of shareholders?

A SCOR is one type of corporate finance option available to you.  State regulators have streamlined and improved the program to such an extent that a SCOR can help you raise public capital to expand your business with, in comparison to an IPO or a private placement, less costs and regulatory hurdles.  That being said, the process is time consuming and you should be aware that experienced legal and financial council will be invaluable to you .  Readers are advised to seek out advisors for your particular situation if you are considering a SCOR.  This article was intended to be an overview and does not address all issues concerning a SCOR.  For further information, visit the NASAA web site at www.nasaa.org or research specific information from the securities commission of the relevant jurisdiction that you intend to file.
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 D. Paul Graham has 17 years of executive management and corporate development experience in various industries including transportation, manufacturing, and technology.  Paul can be reached by email at dpgraham@grahamfinancial.com or by telephone at (416) 368-0088.

Your ability to seize today’s challenges and opportunities so that the decisions you make will shape tomorrow is the principal vision on which Graham Financial Corporation was founded.   Graham Financial Corporation (www.GrahamFinancial.com) provides outsourced corporate development services for privately held small to medium size companies.  Our services include:  Business and Strategic Planning, Mergers and Acquisitions, Financial Advisory, and Corporate Restructuring in turn-around situations.

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The Role Of Technology In A “Lean’ Organization.
By:  Rick Shaw, President, EnPower Technologies Inc
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So you want to buy a Lean Manufacturing Software application (LMS) or go whole hog and buy a Lean Enterprise Software (LES) system. Wouldn’t that be nice? Even after you went through that ever so painful Enterprise Resources Planning (ERP) systems implementation not so long ago. Even though you swore “Never again!”. You are ready to bite the bullet and implement one of those “Lean Manufacturing Software” systems. What is the acronym for that “LMS”?

Well there’s good and bad news. First the good news is that there is no such thing as Lean Manufacturing Software. Since back in 1997 when in "The Machine That Changed the World," Womack & Jones coined the term "lean production" as a synonym of "JIT," it has caught on and given the earlier label an obsolete connotation. The term “Lean” is also no longer limited to manufacturing organizations and has expanded to encompass the entire enterprise. Even though many software applications (such as your ERP), can contribute to the operation of a “Lean” organization some can greatly impede the implementation of “Lean” principles in an enterprise. That’s the bad news.

What is Lean? In its most basic of concepts, Lean is the relentless removal of wasteful activities. Jim Womack, in his book "Lean Thinking," states it is determining what is of value and then making it flow. Determining what is of value is simple; the customer makes that decision. Making it flow is quite another thing.

The term "Lean Manufacturing" is the prosecution of lean activities including each process from taking the order to collecting the cash.  If the organization conducts design activities, then it begins with concept through design, launch, production, shipment, and service. The entire path consists of processes, some connected and some not. Each becomes the subject for the exhaustive reduction of waste.

However I prefer the definition used by Kodak Canada Inc.’s Norman Nauumoff  “ The concept of lean is predicated on a way of thinking. To be successful at it demands that you be relentless in taking out any form of waste in order to achieve the business result that you want.”  “It is much more than a business tool, it is a philosophy.”

The key points are that it is a philosophy, a way of thinking, a culture and an on-going program of reducing waste in each and every step of the processes required from taking an order to collecting the cash. In order to reduce waste you must be able to document and measure each process regardless of how small. Some ERP systems have Process or Work Flow applications that allow you to document each process. However not all of them have the ability to measure the flow and subsequent improvements in them. Some ERP systems have databases that can be used to “model” the processes allowing for accurate measurement of both current and proposed.

There are independent third party products that can be used to document your processes but again not all of them allow for accurate or meaningful measurement. Most allow for a cost measurement but not necessarily a time measure. Not all third party products have the ability to measure in the small increments that “lean” requires. In order to actually identify the waste you must be able to think and measure in seconds. Therefore it is important to make sure that you can measure in an accurate and meaningful way.

Before you embark on your relentless pursuit of “lean” it is critical that you assess the current state of your technology. If you do not you will greatly jeopardize your chances of successfully becoming a lean enterprise.

Some of the questions that you should ask are:
1.      Is your software application correctly implemented?
2.      Is it up to date?
3.      Are all of your personnel properly trained in the complete use of the application?
4.      How well do they use it to do their jobs?
5.      Can your current application be used to document and measure all processes from taking the customer order to collecting the cash in a meaningful and accurate way? (Process/WorkFlow, or Data Modeling)

If you answered “No”, “I don’t Know” or even just hesitated in answering any of the above, you are not ready to start an implementation of the “lean” philosophy in your organization. It is important to address those issues first.

If you have answered yes to each of the above then I suggest you spend the time to prove it, to document and make sure that all areas are completely covered.

In summary “Lean Manufacturing” or “Lean Enterprises” are not software applications. They are terms that represent a philosophy that demands that you be relentless in taking out any form of waste in order to achieve the business result that you want. Your current technology or application will either contribute to or greatly impede the introduction of this lean philosophy. So you might not have to purchase new technology. But you have to make sure that you have it completely and properly implemented. You might have to purchase new technology as your current technology will not contribute but may in fact impede the implementation of the lean philosophy. Make sure that you get one that does.

Although the implementation of the lean philosophy in your organization will require much more effort than implementing a Software application it will be very much more rewarding, when done right.
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Richard P. Shaw, C.P.I.M., President of EnPower Technologies Inc,, has 25+ years in applying technology effectively in hundreds of clients in different industries. Clients have found EnPower’s proven methodology in assessing the organization, its processes, its technology needs, staff utilization of the technology provided and overall performance produces significant savings and performance improvement. For more information visit www.enpowergroup.com or contact Rick at rshaw@enpowergroup.com

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Review:  Dan Rottenberg – The Man Who Made Wall Street:  Anthony J. Drexel and The Rise Of Modern Finance. 
Reviewed by Daniel A. Schiffman, Department of Economics, Bar Ilan University.

Dan Rottenberg has written the very first biography of Anthony J. Drexel (1826-1893). Rottenberg, who is the editor of _Family Business_ magazine, depicts Drexel as a great American hero who has been forgotten with the passage of time. Not only was Drexel "the most influential financier of the 19th century," it was he who transformed a "confused and underachieving" JP Morgan into a wizard of high finance. On March 8, 1871, JP Morgan met Anthony Drexel at the initiative of JP's father, Junius Morgan. From that day forward, these three men formed a unique partnership, which played a leading role in financing governments, railroads and corporations. Although JP Morgan was known as an autocratic leader (and deservedly so), he learned to respect Drexel's business acumen; as long as Drexel was alive, Morgan refused to make any move that that failed to meet with his approval.

This book is the culmination of more than twenty years of research by the author. Anthony Drexel makes for a difficult subject; he was always reticent about his private life, and even went so far as to destroy his personal papers. Several of the major Morgan biographers (Edwin Hoyt, Jean Strouse and Vincent Carosso), as well as historian/archivist D.W. Wright, recognized Drexel's contributions. Yet (with the exception of Carosso), their research on Drexel remains in the form of private, uncirculated drafts. Readers of Ron Chernow's _The House of Morgan_ are led to believe that Morgan and Drexel fought constantly (Rottenberg shows the reader how Chernow reached this erroneous conclusion). In published works, Drexel appears as "Rosencrantz or Guildenstern to someone else's Hamlet."

Rottenberg's goal is to rectify this serious omission, and he succeeds admirably. With much effort, he has located 150 cables and letters written by Drexel himself, as well as several archives that contain materials relevant to his subject. Although the letters and cables date from the latter twenty-four years of Drexel's life, they help to draw at least a partial picture of the man and his personality. Among his key traits were decency and respectability; a knack for mentoring young associates (JP Morgan was just one of several); devotion to family (but without favoring family members who worked for him); deep aversion to politics; and a strong interest in philanthropy and religion.

The narrative begins in Austria, with the adventures of Anthony's father, Francis Drexel. In his youth, Francis wandered Europe to escape Napoleon's compulsory draft. After trying out various jobs, he became an itinerant painter of decent ability. While visiting his hometown in 1815, he realized there were few opportunities there and in 1817, he sailed for Philadelphia. He was accepted into Philadelphia society and married in 1821. He traveled in South America for three and a half years, selling his portraits of South American political leaders.

After several attempts to enter non-artistic business ventures, Francis opened a currency brokerage in 1837. As the Second Bank of the United States lost its influence, the task of issuing currency fell to hundreds of state-chartered banks. Many of these banks lacked sufficient specie to fully back their notes. Brokers such as Francis sustained a liquid market for bank notes, even during the Panic of 1837. When the U.S. economy recovered, Francis's brokerage became increasingly prosperous, and expanded its activities to become a private bank. It entered the emerging field of railroad financing, at a time when many saw this line of business as risky and even disreputable.

Anthony and his brother Frank (b. 1824) worked alongside Francis as teenagers, and became partners in (the renamed) Drexel & Co. in 1847. Unlike many other businessmen, Francis made sure his sons received training in art, literature and music as well. Of the two brothers, Anthony emerged as the leader in soliciting new clients; Frank specialized in office management.

In 1851, Francis yielded effective leadership of the firm to Anthony, and, taking advantage of the Gold Rush, opened a highly profitable branch in San Francisco. Meanwhile, Anthony (recently married) was occupied with large and increasing demands for railroad funds. To meet these needs, Drexel and Co. expanded to Chicago and New York. Later, it allied itself with George Peabody and his London firm.

As the Civil War approached, Anthony became active in financing the Union, along with his new partner, the flamboyant Jay Cooke. Their efforts were pivotal in the war effort. Cooke made emotional appeals to the public's patriotism, while Anthony provided sound business judgment behind the scenes. (This relationship would later rupture, however.) At the same time, Anthony helped his friend George Childs to purchase and rehabilitate the Philadelphia Public Ledger. Through his dealings in government bonds, Anthony established a branch in Paris and also became close with Junius Morgan.

Before his meeting with Anthony Drexel in 1871, JP Morgan had lost interest in a banking career and was on the verge of early retirement. But Drexel made JP an offer he could not refuse. Drexel's New York branch became Drexel, Morgan and Co., with JP as the senior partner. Junius and JP Morgan joined Anthony Drexel to create an alliance with superior contacts throughout the U.S. and Europe. But, as the author stresses repeatedly, personal chemistry was their greatest asset. In situations with potential for conflict, all three placed the survival of the alliance above their personal interests.

By working with Drexel, JP Morgan gained invaluable experience in railroad reorganization, including the replacement of reckless and irresponsible managers. This would serve him well in the 1890's, when JP Morgan & Co. became the acknowledged leader in this area. Public utility financing was another field in which Drexel, Morgan and Co. made their mark.

The final chapters of the book focus our attention on Drexel's children and family, and on his best-known philanthropic venture -- the founding of the Drexel Institute (now Drexel University) in December 1891. Anthony also encouraged the work of his niece Katherine, who dedicated her life to educating African-American and Indian children and later became a saint.

I find Rottenberg's prose to be very readable, and I believe he has documented his main points quite well. The story demonstrates the importance of personality, chemistry and management style in the success of an enterprise. Rottenberg devotes much space to Drexel's handling of employees, successful and unsuccessful, family members and strangers. He credits Drexel with inventing many business practices that are common today, such as giving shares of stock to deserving employees.

Rottenberg's book is primarily a biography of Drexel the man, not a business history of Drexel & Co. Nevertheless, I would have liked to see (in addition to the photographs) some figures or graphs relating to the events described in the text. For example, annual data on new bond issues by the Union, or new bond issues (and capital investment) by Drexel-associated railroads would further help the reader to place Drexel's activities in context. But this is a minor quibble with an otherwise excellent work, which I recommend to all students of nineteenth-century financial history.
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Dan Rottenberg, _The Man Who Made Wall Street: Anthony J. Drexel and the Rise of Modern Finance. Philadelphia: University of Pennsylvania Press, 2001. xvii + 262 pp.,  ISBN: 0-8122-3626-2.

Daniel A. Schiffman teaches in the Department Economics at Bar Ilan University, Ramat Gan, Israel. One of his major research interests is the history of U.S. railroads and their financing. He can be reached by email at schiffd@mail.biu.ac.il

Copyright Ó 2002 by EH.Net. All rights reserved. Published by EH.Net (January 2002). All EH.Net reviews are archived at http://www.eh.net/BookReview

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Quick Stuff:  How much are you worth?

We found a great site that at the very least will get you thinking about how much you are paid and how much you are paying your key employees.   Check out www.Salary.com to find some great free information about establishing salary levels. The SalaryWizard database calculates salaries based on job title and geographic location. Salary Advice offers substantive and practical articles on a variety of aspects related to salary including negotiation, base salary, benefits, and stock options. A professional compensation consultant provides answers to frequently asked questions in Salary Talk, and Salary News will keep you abreast of the latest events happening in the labor market.  Although information is American, it provides some interesting comparatives to the Canadian marketplace.

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    Becoming a Person Of Influence.

Join more than 100,000 other business leaders for an international seminar LIVE via satellite. This seminar will be presented by best-selling author John C. Maxwell, Coach Lou Holtz, and master motivator Denis Waitley.

Saturday April 27th 9:00 am - 12:30 pm

Click Here for more details.

www.bachurch.cam/mi2002/index.htm
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